Pakistan Television Corporation Limited (PTV) is a public limited company. All its shares are held by Government of Pakistan. The decision to establish a general purpose television service with the participation of private capital and under the general supervision of the Government of Pakistan (GOP) was taken in October 1963. Subsequently the GOP signed an agreement with Nippon Electronic Company of Japan, allowing it to operate two pilot stations in Pakistan. The first of these stations went on air in Lahore on 26 November 1964. On the completion of the experimental phase, a private limited company, called Televsion Promoters Limited was set up in 1965 which was converted into a public limited company in 1967. Television centres were established in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974. PTV satellite transmition is round the clock. The transmission include ETV and PTV News transmission.
Pakistan Television Corporation (PTV) is the Pakistan state-owned Television broadcaster, founded on 26 November 1964. This National Broadcaster has flourished since then, and today has PTV-Centers in Islamabad, Lahore, Karachi, Peshawar, Quetta, Muzaffarabad, AJK and Multan.
Being the largest Television Network, we are serving about 92% of the population of Pakistan and having largest terrestrial infrastructure of the country. The Bouquet of PTV Network consists of nine TV Channels i.e. PTV Home, PTV News, PTV World, PTV Sports, PTV Global, PTV Bolan, PTV National, PTV Parliament and AJK TV.
Pakistan entered into Television Broadcasting age with a small pilot TV Station established at Lahore from where transmission was first beamed in Black & White with effect from 26 November 1964. Television centres were established in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974.
While introducing the sophisticated branch of the electronic media in the country, the broad perspective kept in mind was to inform and educate the people through wholesome entertainment and to inculcate in them a greater awareness of their own history, heritage, current problems and development as well as knowledge of the world at large.
A Board of Directors appointed by the Government of Pakistan manages its affairs. The Managing Director of the Corporation, duly appointed by the Government of Pakistan and approved by the Board of Directors, is the Administrative and Executive Head of the Corporation.He is the competent authority to implement rules for the Corporation and its employees.
When PTV came into existence in 1964, there was a staff of 30 employees, which has now risen to more than 6000 persons at all Units of the Corporation. The employees of PTV are divided into 09 groups and every group has a separate pay scale.
The diligence of PTV and sustained efforts has resulted in better and creative programming with significant changes in presentation style. The promotion of programmes has been totally been revamped in lieu of improved re-packaging and tailor made programming along with energized marketing strategy.
Pakistan Television Corporation is the biggest media organization of Pakistan. It is an autonomous public sector organization. The main responsibility of PTV is to provide public service broadcasting not only within Pakistan but also outside Pakistan. It makes programmes for all its viewers in drama, documentaries current affairs, entertainment and sport. Its programmes are produced in Urdu as well as in all regional languages i.e Sindhi, Punjabi, Pashto and Balochi. While producing its programmes it pays due attention to the interest and aspirations of all strata of society and tries to reflect those effectively in its programmes.
In fulfillment of its broad and main objectives, PTV's telecast policy concerning various matters of National and International interests. It has always been motivated and guided by the cardinal principles of educating viewers about the values that are vitally important in building a united, integrated and disciplined society in the light of Islamic injunctions. These objectives have successfully been achieved through a variety of programmes at religion, at education,at entertainment and at culture etc.
The projection of new emerging social order is highlighted in PTV's general programming focusing directly and indirectly on the themes like morality, civic or national responsibilities, drive against narcotics, environmental pollution, agricultural reforms in discussions, shows, and through anchorpersons in the transmission
PTV has started programmes AL-QURAN AL-HAKEEM one hour of Tilawat and Tarjuma by renowned Qaris. It is being telecast daily at 6.00 a.m. The text of the Aayat is shown on screen. This helps the viewers in reading and listening so that they can read the Qura'an correctly
Pakistan Television News informs its viewers across the country on the latest newsworthy happenings on the national and international levels. During the past few years, there has been rapid expansion in the area and scope of news coverage. Enhancement in the number of bulletins has enabled PTV to keep the viewers abreast of the latest happenings at the National and International level.
(1) Emphasis is now being given to on-camera reporting and special news reports on subjects of popular interest. Moreover, there has been a qualitative change in the news reporting as well as presentation of news bulletins from National News Bureau, Islamabad and from other centres. Merit and objectivity are being maintained as a hallmark of PTV news items which extends to routine day-to-day coverage and to the parliamentary proceedings, political activities of the government and opposition, besides human interest stories
(2) PTV news broadcasts stretch over from early morning till midnight. There are two Urdu language bulletins in the morning transmission. In the evening/night transmission, there are four short duration Urdu language bulletins, one Kashmiri language bulletins and one Arabic language news bulletins Al-Akhbar and 9 O'clock Urdu language main bulletin khabarnama.
(3) Regional language bulletin in Punjabi from Lahore, Sindhi from Karachi, Pushto and Hindko from Peshawar and Baluchi, Brahvi and Pushto are telecast from centres to enable people of the areas to see and listen to PTV news bulletins in their own language
(4) To bring home maximum coverage of international events, PTV news has made arrangements with Reuters TV, London, a world-leading network, to satellite news items to PTV Islamabad round the clock. PTV news covers all visits abroad of VVIPs, international conferences and important other events through its own camera teams and makes all possible efforts to air them same night. At a number of occasions in the past, PTV news has proved to be ahead of the leading networks of the world in airing important events i.e...
(5) PTV News has been making continuous efforts to project right of self-determination of the people of occupied Kashmir and countering Indian propaganda about the fate of our Kashmiri brethren. PTV visualized the brutalities of Indian forces on the oppressed people of Kashmir. PTV telecasts the voice cast interviews of Kashmiri leaders, across the Line of control to project inhuman treatment given to the Muslims in the Indian held Kashmir. PTV news has its permanent news bureau at Muzaffarabad, Azad Kashmir, to cover various events including visiting foreign journalists and foreign delegations that witness the plight of Kashmiri refugees who were forced to leave their home. Like international networks, PTV news also sent its camera team to Afghanistan to cover the war between different groups and plight of the common man there.
(6) With the advancement of the Computer Technology, PTV news is also in the process of computerization to receive and telecast news items by computer. Computer Graphics are being used in all news bulletins.
Current Affairs programmes has been a regular features of PTV Transmission, ever-since its inception. A separate PTV Current Affairs Directorate was however, established in 1982. Current Affairs programmes, including regional languages, produced by each of the TV Centre are accommodated in regular PTV transmission. The themes of Regional Language programmes mainly revolve around local and provincial matters of current affairs nature. Current Affairs Division also produces programmes on special occasions such as live telecast of Armed Forces Parade on Pakistan Day, Flag Hoisting ceremony on Independence Day, Head of State's Address to the Nation, Documentaries on important national projects, certain sessions of Senate and National Assembly. In the programme Open Forum, Federal Ministers/Minister of States are invited to answer the questions through e-mail, on Telephone and by Media/Experts sitting in the various studios of PTV. This programme is live and is very popular amongst viewers.
PTV Sports Division was created in 1983 to provide healthy entertainment to our viewers. It has emerged as an extremely productive and earning division of PTV.
(1)The chief objectives of this division are to arrange healthy sports entertainment through the coverage of exciting moments and happening in the field of sports and to keep the viewers informed with the National and International sports event
(2)Presently Sports Division is producing regular weekly transmission on PTV apart from occasional International / National sports coverage. PTV also televises live national and international sports around the world, keeping in view the interest of Pakistani viewers.